LAUNCHED in 2005, AVANCRETE™ by Lafarge Malayan Cement Berhad (LMCB) is easy to mix, to work with and sets quickly. A 40kg bag can produce the same quantity of cement as a 50kg bag of ordinary cement, thus justifying the 20% premium over competing products.
Seen as one of the most advanced cement available today, AVANCRETE™ is the result of one-year’s worth of customer research and marketing efforts by the Malaysian company. The new cement has been proven to improve productivity while utilising less manpower and shorter working time for users.
Lafarge’s Asia Technical Centre in Petaling Jaya, Malaysia assisted in the development of AVANCRETE™ to meet customers’ stringent requirements. The brand name “AVANCRETE”™ is a portmanteau word combining the words “avance” (advance) and “concrete” translating literally as “advanced cement”.
Incorporated in 1950, Lafarge Malayan Cement Berhad (LMCB) built its first cement plant in 1953. Its core business revolves around the manufacturing and sale of cement, ready-mix concrete and other related building materials. The company currently employs 2,000 people and operates a nationwide network of facilities, which includes three integrated cement plants in Langkawi, Kanthan and Rawang, a grinding plant in Pasir Gudang and distribution channels by road, rail and sea.